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From Laggard to Leader- Pivoting your Low Performing Sales Team: Part 2- Sharpening your Sales Tools

Writer's picture: Holly BossertHolly Bossert

Updated: Jan 12, 2024




Every day in sales is a battle and it's time to think about how you arm your team. Do you hand them slow laptops and outdated handbooks? I hope not! You arm them with the finest tools and resources, sharpen their skills, and train them in cutting-edge tactics. They're your frontline warriors, facing the daily battle for leads, closes, and market share. And just like any military force, they need the right tools to conquer their goals.

Sharpening the Sales Sword:

  • Training Camp Revamp: Ditch the dusty binders and boring lectures. Invest in dynamic training programs(like Your Sales Prophet) that engage your team. Interactive workshops, online modules, and real-world simulations can inject excitement and effectiveness into skill development. Focus on the latest sales methodologies ensuring your team is armed with the most potent weapons.

  • Communication Chisel: Hone your team's communication skills to razor sharpness. Role-playing exercises can polish objection handling, while negotiation workshops can forge confident deal closers. Remember, every interaction is a mini-battle, and effective communication is the key to victory.

  • Product Knowledge Arsenal: What good is a warrior without knowing their weapon? Ensure your team possesses a deep understanding of your product or service. Product demos, technical training/sales certification etc, and customer-centric simulations can equip them with the knowledge to answer any question and address any concern.



Embracing the Tech Armory:

  • Automation Allies: Don't let repetitive tasks drain your team's energy. Leverage automation tools for scheduling and email workflows. Freeing up their time for high-impact activities like building relationships and closing deals.

  • CRM Companions: Arm your team with a powerful Customer Relationship Management (CRM) system. 

  • Data-Driven Decisions: Data is your battlefield map. Analyze sales metrics, track conversion rates, and identify areas for improvement. Use this information to adapt strategies, refine tactics, and make data-driven decisions that lead your team to victory.

Remember: A well-equipped team is a confident team. By providing your sales warriors with the latest tools, training, and technological allies, you're not just handing them weapons, you are building an unstoppable force ready to conquer the sales battlefield. So, invest in your team, sharpen their skills, and unleash their full potential. 


Stay tuned for our next blog post, where we'll explore the art of Rekindling the Sales Fire: how to motivate your team and keep their passion burning bright!

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